PAF Hereford Sign ON Offa Street

About Us

We Look At The Whole Market

PAF Hereford are financial advisers based in the centre of Hereford.

Our financial advisors are not tied to any financial companies which means that we can help you find the perfect financial service from the whole market.

So what does that mean to you…

  • We can search the whole market place for the best financial service/s to suit your requirements
  •  Unlike other financial advisers we are not restricted to one or two financial companies
  • You get a financial service which suits you and not the financial adviser!

service with a smile

Meet Our Team

Whoever you speak to at PAF Hereford you are guaranteed friendly and helpful advice. We have been working with our customers for over 30 years. You are Unique and as such your financial path will evolve as your life changes. We are here to help you understand your full financial picture. PAF Hereford can help you decide on the best plan that will work towards your objectives. The best part of our job is to get to know you, listen to your stories and share the pleasure you get from achieving your goals.

Friendly & Honest Financial Advice

Managing Directors

Ian Jordan

Chartered Financial Planner

Chartered_Standard_FP_Gold_CMYKIan Jordan is born locally and been in the financial industry for over 30 years. Ian holds the Advanced Diploma in Financial Planning, Certificate in Discretionary Management and has also been awarded the prestigious status of Chartered Financial Planner. Ian Is a member of the CII & PFS (Chartered Insurance Institute & Personal Finance Society).

Outside of the office, Ian coaches Tupsley Girls and Hereford Lions Girls Football Team, enjoys spending quality time with his family and playing golf when he has time.

Rob Watkins

Financial Adviser

Rob Watkins is Hereford born and bred and been in the industry for over 10 years. Rob holds the Diploma in Financial Advice and is a member of The London Institute Of Banking & Finance.

Outside of the office, Rob is a keen cyclist, enjoys travelling and spending time with his family.

Keeping everything Ship Shaped

Office Matters

Rachel Baillie

Customer Relationship Manager

Rachel Baillie moved to Hereford from Norwich in 2001 and has over 31 years in the financial industry, beginning at Norwich Union in 1989!  Rachel is currently working towards a Diploma in Regulated Financial Planning and is a member of the CII & PFS.

Outside of the office, Rachel enjoys spending time with her family and friends.  Most of her spare time is filled with taking care of her pets (Reptiles!), gardening and DIY.

Caring For Local Causes

Working In The Community

Burghill, Tillington & Webley Logo kit on young players
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